As part of CrowdHabitat project here you can see its logo. This logo is based on a Free Google font typography called "Bitter". It had to be clean and modern among other features and had to invite the client to use the tool.  

Its symbol, the letter "H", invites any investor to come in and know what this platform really does (CrowdHabitat is a new web platform where investors can invest their money in a completely new way)...