Turing, an "internet robot detector" app, needed a logo which had to be clean, elegant, technological, fluid and readable. Bearing these concepts in mind the result is a brand identity based on its symbol and with a custom typography.
Here besides the final logo I have gathered for you some of the stuff made while working on this project.
In the images above you can see the final logo version created for this project. As a I just said the logo is based on its symbol but it also has a completely custom typography made for it, in order that it matches the symbol. When talking about colours notice that the logo looks properly on different hues, from white ones to even black ones, in other words, a single version of the logo can be used on any kind of backgrounds, what makes the logo really easy to be used.
I always love testing any symbol isolated on different visual environments so as to check whether or not it also works properly alone. Above you can even see where the shape of the symbol comes from; here you can tell that the shape is based on a shield, and why a shield? simple because one of the main concepts while designing was "protection".